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Month: February 2019

The art of the trade-in

If a customer wants to purchase a car, they can lower the price of their new car by trading in their old car. It’s a simple exchange that’s made difficult because everyone believes themselves to be an expert, especially in areas in which they have absolutely zero knowledge or experience. Coincidentally, every customer I had was an expert in valuing the price of used cars. “This car is worth $15,000 at the least,” says a customer about his 1997 Buick LeSabre with 120,000 miles on it and stained, cloth seats… Read more The art of the trade-in